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Pokespot, Manhattan, NYC September 22, 2017

Posted by hslu in 美國, Food, Restaurants, Small Business.
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We came to New York City to see our first grand child: 浩梅, who was born on 8/12/2017. We have been to New York more than a dozen times since 2000 and have enjoyed a diverse collections of food from different regions of the world every time we were here. 

This time we had “poke” for the first time and we liked it a lot. It was health, refreshing, appertizing, flavorful and simple to make. After we had it, we found out that New York has probably hundreds of poke restaurants in Manhattan, Queens and Brooklyn. Prices varied from $9 in Queens to $13 in Manhattan.

Poke is a bowl of warm rice topped with cold raw fish, fruits, vegetables, nuts and toppings such as seaweed salad, sesame seeds, dry fish flakes, Japanese spices and/or aioli. Chicken and tofu are other options if you don’t like seafood. Crab meat and ells are more expansive versions of poke.

So, take your picks and enjoy. You miggt want to open one at places frequented by young men and women. A small glass of cold sake or Korean rice wine goes very well with any poke. You don’t need big space to ooen one: 800 sq ft should be big enough to start with. Keep it clean, bright, colorful, and pleasant. Hire high school kids and pay them 10% higher than minimum wage will get you started. Sell ice cream in a cone for 50 ¢ each will not only pay for the rental of the ice cream machine but also add enough revenue to help pay for the overhead too. No need of expensive kitchen equipment or exhaust fan for woks. Keep the initial investment low so that it is easier to survive the start up period.

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